NATKIND was created to combine our passion for all things natural yet high quality and stylish, with our desire to have, in our own little way, a positive impact on the world.

NATKIND stands for The Natural Kind Store. Here’s why…


Because everything we sell is natural or organic. On our store you will only find products free from harmful chemicals, parabens, SLS, SLES, phthalates, and synthetic fragrances.


• The only way to be in life! And we only work with companies that share our ethical values.

 To animals, because none of the products we sell nor their ingredients are tested on animals, and most of our products are vegan.

 To humans big and small, and even our four legged family members.  All of our products are non-toxic, containing only the highest quality natural
   ingredients and so are totally safe for you and the environment.

• To the environment because the products we sell come from companies that source their ingredients in a way that is respectful to the environment.

 To the environment because our package filling material is made of 100% cornstarch, which means you can either throw it on your compost heap
   or simply put it under water to dissolve! The cardboard and tissue paper are also recyclable.

• To the environment because we send your orders via Swiss Post’s Pro Clima, which contributes to high-value climate protection projects. This is
   how they offset the unavoidable greenhouse gases created when delivering your package.

• By giving back! For every order NATKIND receives, NATKIND donates CHF 1.- to a charity or organization that helps animals or the environment.

 Double bonus, many of the brands we carry also donate a portion of their profits to such projects.

We truly believe that with our purchasing power one can have a positive impact on the world. We’ve done the research for you.  Shop cruelty free, non-toxic and eco-friendly products at NATKIND guilt free.


KIND to You - KIND to Nature!