At S.W. Basics, their thinking is: fewer ingredients mean more potent skincare. They don't water their products down with cheap synthetics or exotic fillers. It also means that their products are gentle and safe, even on the most sensitive skin. That's why everything in their range only has 5 ingredients or less. And it still makes you look amazing and smell pretty.
They use the simplest possible blends of impeccably sourced, whole ingredients to create products that truly work. Why? Fewer ingredients = less chance for irritation, higher potency, and a smaller overall ecological impact.